Hi, I'm Amelia

I created Gather & Tell as a way to help hospitality and lifestyle brands share their story, connect with their audience, and deliver content strategies that drive genuine engagement.

Gather & Tell is founded on the belief that the best copy isn’t just clever—it’s strategic, purposeful and unforgettable. 

With a background in journalism and more than a decade of experience writing for the creative and corporate worlds, I understand how to blend story with substance, so words don’t just sound good, they do good for businesses. 

I’ve also worked the floor, poured the wine and rolled the yoga mats—so when I says I get hospitality and lifestyle businesses, I really mean it: from the operational to the client-facing and everything in between.

I’m a born-and-bred Melburnian, so you’ll often find me with an almond latte in hand on the way to pilates, or hopping between wine bars and my favourite restaurants. 

I’d love to help you share your business’ story in a way that makes your brand impossible to ignore. Reach out today and let’s make it happen!