Gather&Tell
Where storytelling meets strategy
Crafting words that don't just sound good.
They do good for your business.
Words for brands that want to matter.
Gather & Tell is a boutique copywriting and communications studio for hospitality and lifestyle brands.
We believe in strategy with heart, storytelling with substance, and copy that sounds like someone worth listening to.
From restaurants to reformer studios, wineries to wellness brands, we’re here to captivate your audience with messaging that’s innovative, iconic and impossible to ignore.
Let’s share your story and deliver a content strategy that drives genuine engagement for your business — beyond just likes and follows.
What We’re Serving Up
Website Copywriting
Your website is where first impressions are made, stories are told and customers decide if they want to stay for a while (or quietly close the tab). We’ll bring your website copy to life with words that capture your personality, connect with your audience and convert casual browsers into loyal customers.
Email Marketing
Last year, email marketing generated an estimated $12.33 billion worldwide. That’s billion—with a B. We’ll craft emails that your audience actually opens, reads and acts on. Whether it’s newsletters your subscribers look forward to, sales emails that excite or automations that work while you sleep, we’ll make your emails impossible to ignore.
Social Media Copywriting
Whether you’re looking for a steady stream of posts or a full content feast, we’ll craft captions that capture your brand’s voice, engage your audience, and keep your presence consistent. You focus on running your business, we’ll handle your social strategy, captions and scheduling. You’re welcome.
Tone of Voice Development
Your brand’s voice is what makes you unforgettable. We craft tone of voice foundations for hospitality and lifestyle brands that sound as good as they look, distilling your personality into words that work everywhere, from websites to wine lists.
Ad Hoc Copywriting & Engagement
Think of us as your on-call creative support, working within your team without the in-house price tag. Need campaign copy that gets people talking, product descriptions that sell, or a polished press release that makes waves? We’ve got you covered.
how we bring your brand story to life
Step 01Pull Up a Chair
Every good story starts with a chat. Ours is hosted over video, phone call, or for our Melbourne friends, a rosé at our local wine bar. We’ll have already sent you our standard packages and prices, so this is your opportunity to tell us everything about your brand, project and vision, so we can create a custom proposal for you to review.Step 02Lock in Your Reservation
Once we’ve aligned on your scope of work, we can make it official. We’ll send through the onboarding resources, including our terms of service agreement and a juicy questionnaire (it’s actually fun, we promise) that will help us shape your messaging and tell your story.Step 03The Main Event
The fun part: where we blend strategy with storytelling to create copy that’s innovative, iconic and impossible for your audience to ignore. Don’t freak out if we get a bit obsessed with you — we’ll delve into the details of your target audience, point of difference, process, industry, story, competitors and brand strategy, so we can craft words that don’t just sound good, but do good for your business.Step 04Perfecting the Pour
We want you to love our work. We offer a set number of revisions (depending on your package, retainer or project scope) so we can collaborate with you — adding a dash of this and a pinch of that — until you’re completely satisfied with the end result.Step 05Let's Keep the Story Going
We hate goodbyes. But we love building long-term relationships with our clients. Our retainers are completely bespoke to your business, and give us the chance to keep working with you on copywriting, website content, social strategy and email marketing for months (or years) to come.
Meet your Host
Founded by Amelia Mills, Gather & Tell was built on the belief that the best copy isn’t just clever: it’s strategic, purposeful and unforgettable.
After leaving her corporate job, Amelia created Gather & Tell as a way to help hospitality and lifestyle brands share their story, connect with their audience, and deliver content strategies that drive genuine engagement.
With a background in journalism and more than a decade of experience writing for the creative and corporate worlds, Amelia understands how to blend story with substance, so words don’t just sound good, they do good for businesses.
From restaurants to reformer studios, wineries to wellness brands, Gather & Tell will help you find your voice and use it to grow a business that truly connects.
